Jacqueline Pifer

Demographic Tracking Tool

A tool allowing companies to track hiring, retention, pay, and promotion practices, driving diversity in all its forms.

Visual design
UX/UI design
Strategy & Research
User testing


Diversity of employees is a huge advantage to a company – there's tons of scientific proof to back that up. While companies and people for the most part aren't intentionally biased, rarely do they have any tangible idea of how the company is trending in hiring practices, retention rate, promotion, and pay between different demographic groups. Tracking this data erases subjectivity and necessitates reaction when disturbing trends start to happen. 

This entire project began with one question – How can we make a better office? Though research, interviews, user testing, ideation and an (un)healthy amount of coffee we decided to tackle the promotion of diversity in the workplace through the creation of a digital tool. 

As this tool was built quickly, over the course of five weeks, it is very much in its minimal viable product phase. While the data and correlations shown here use male/female (and stereotypical blue/pink), we did design the tool with scalability in mind. In actual usage, it can easily scale to include non-binary and non-conforming genders, race, sexual orientation, and any other demographic category the company would like to track.

Bridging the gap between insight & action using data to erase subjectivity.


Summarizing power of Mint + the correlating power of Freakonomics, all in natural language for clarity.

This product is designed to have the summarizing power of Mint with the correlating power of Freakonomics, doing all the heavy lifting for the user and bubbling up relevant contextual information at the right times. The tool not only visualizes this complicated data, but gives insights and makes light correlations in natural language to help the user understand what's happening, and potential reasons for why.

Oftentimes, with this type of information, users aren't even sure what they're looking for. Q&A style insights are peppered throughout, clearly informing the user about what's happening in natural language as well as guiding them to the answer they seek. Employee demographic data is parsed through algorithms that flag negative and positive trends and pull them out to users in a way that's understandable.


Data is a powerful tool, and even more impactful with context and correlation. Clear UX and visual treatment elevate the information, allowing the user to clearly navigate to the needed answer no matter how high-level or granular it is.

While this tool won't singlehandedly solve diversity issues in the workplace, our hope is that being informed about the actual diversity health of your company is an important first step. This tool gives people the tools necessary to have these important conversations about diversity, which is the beginning of fostering it in the workplace.


Team –

Kelsey Kong
Kevin Lam
Morgan Thorne